Here come the “first” claims again:

Frauds MTV Networks, Elizabeth Arden and Ford Models are directly responsible.

“NEW YORK, Nov. 15 /PRNewswire/ — In a first for any virtual world, MTV Networks, Elizabeth Arden and Ford Models today announced they are launching a campaign to find the world’s first-ever virtual supermodel. The three iconic brands are teaming up to create M by Mariah Carey’s “Virtual Ford Model Search”

http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTH13715112007-1.htm

This type of thing must be stopped. Really now. Eject and ban corporate frauds that claim “first”.